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Saturday, 28 August 2010

MEDIA STUDIES: INSTITUTIONS

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Courtesy of the Guardian.


BBC’s Mark Thompson takes aim at Murdoch empire in MacTaggart lecture

Mark Thompson and James MurdochMark Thompson and James Murdoch. Photograph: Murdo MacLeod/PAMark Thompson, the BBC director general, launched a scathing attack on Rupert Murdoch’s media empire tonight, warning thatBSkyB is too powerful and threatens to “dwarf” the BBC and its competitors.
Delivering the annual MacTaggart lecture at the Mediaguardian Edinburgh television festival, Thompson rounded on Sky’s chairman, James Murdoch, who used the same speech last year to attack the corporation.
“A year ago, James Murdoch fretted aloud about the lamentable dominance of the BBC,” he said. “He was able to do that only by leaving Sky out of the equation.”
Thompson said Sky was “well on its way to being the most dominant force in broadcast media in this country”.
He said that News Corp, in effect controlled by the Murdoch family, now enjoys unprecedented industry power in the UK. News Corp owns 39% of Sky and is in the process of buying the part of the broadcaster it does not already own.
“If Sky’s proposal to acquire all of the remaining share in Sky goes through, Sky will not just be Britain’s biggest broadcaster, but a full part of a company which is also dominant in national newspapers as well as [being] one of Britain’s biggest publishers,” Thompson said. That would be “a concentration of cross-media ownership that would not be allowed in the United States or Australia”.
In a sideswipe at the Murdoch press he also criticised newspaper coverage of the BBC, claiming: “Some newspapers appear to print something hostile about the BBC every week … the scale and intensity of the current assaults does feel different.”
Thompson also attacked Sky’s content, conceding that it had spent heavily on news and sport but saying it had failed to invest enough of its £4.8bn subscription revenues in British programming. He said Sky should be forced to pay ITV, Channel 4 and Channel 5 a fee for carrying their channels on its satellite platform through a “retransmission” charge.
That money could be used to invest in original UK programming, plugging a £300m funding gap that Thompson said had emerged since 2006 as advertising revenue has plunged.
He said Rupert Murdoch had argued in favour of a similar levy in the US, where News Corp owns the Fox channel. “He’s winning the argument,” Thomson said. “Fox is now receiving distribution fees from the cable companies. So why not introduce retransmission fees in this country as well?”
That could raise approximately £75m for commercial terrestrial channels whose revenues are under pressure because of an advertising recession.
“James may quibble with Rupert’s logic,” Thompson said. “I find it strangely compelling.”
In last year’s MacTaggart lecture James Murdoch accused the BBC of mounting a “land-grab” and described its ambitions as “chilling”.
Thompson responded by insisting that the BBC had never been so popular, citing research which showed that British television in general is highly valued by licence-fee payers.
“The purists have spent a generation making the free market case for abolishing the licence fee,” he added, in a thinly veiled reference to the Murdochs. “The British public agree with them less now than they did when they started.”
He continued: “Across the UK population, 71% of people say they’re glad the BBC exists.” Those figures were the same for readers of the Murdoch press, he said. News Corp owns the Times and the Sun as well as the Sunday Times and News of the World. He said the figure for Times readers was 83% and for Sunday Times readers 85%.
“I believe that the reason they have little traction on this subject is because their readers are able to compare what they read about the BBC with their own experience of the BBC’s services, week in, week out.”
Thompson also signalled that recent proposals to close the BBC’s generous pension scheme to staff would not be reversed, insisting that the corporation was “not afraid to shed the last vestiges of its bureaucratic past”.
He said he would remain in his post to negotiate the next licence fee settlement with the government next year. “Do I have the commitment and the energy to lead the BBC to where it needs to get to next? My answer is an unequivocal ‘yes’.” He added that he was “up for the fight”.
A spokesman for BSkyB said: “Mark Thompson has had a year to reflect on widespread and legitimate criticism of the governance of the BBC, its value for money and the effect its size is having on commercial competitors.
“He has failed at any point to address the impact that the scale and scope of the BBC’s activities is having on an all-media digital marketplace, which is worrying for the future of independent journalism.”
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Friday, 27 August 2010

MEDIA STUDIES: ADVERTISING

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The Spots v Stripes advert.

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TV advertising skipped by 86% of viewers | Media | guardian.co.uk

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TV advertising skipped by 86% of viewers | Media | guardian.co.uk

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MEDIA STUDIES: ADVERTISING - SPOTS -v- STRIPES

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BIRMINGHAM, ENGLAND - DECEMBER 15:  An employe...Image by Getty Images via @daylifeCadbury's latest advertising campaign is far more sophisticated and involves engaging with social media.  The meaning of the advert is incomplete without accessing Cadbury's Spots v Stripes site which promotes socialising through playing a host of games.  

An interesting discussion at:



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MEDIA STUDIES: ADVERTISING

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An advert that seems to arouse mixed opinions is the one featuring the "Cadbury's Kids".  Love or loathe it?
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MEDIA STUDIES: ADVERTISING

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YouTubeImage via Wikipedia
Someone's personal top 10 of annoying adverts, posted on Youtube.

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MEDIA STUDIES: ADVERTISING

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Do annoying adverts build or destroy the brand?  If we remember the advert by its capacity to annoy and I can't shake that "Go Compare" tune from my head however hard I try, then isn't it job done for the advertising agency?  Or does it mean that I will harbour such a resentment of this company and all the others than annoy, that I will try my hardest not to buy the product?  
This issue is discussed at Epiphany Solutions:
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MEDIA STUDIES: ADVERTISING AND ACCENT

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LONDON, ENGLAND - JUNE 11:  Footballer David B...Image by Getty Images via @daylifeInteresting article on accents in advertising with examples.

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Thursday, 26 August 2010

CONGRATULATIONS!

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Congratulations to all my students on your exam success - you've all done brilliantly!   Great to see some of you on results day and my "old lags" enrolling for the A2 courses.


Stockport College has a number of Media Studies places left for GCSE, AS and A2 but they are going rapidly so get down here before they're all gone.



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Sunday, 8 August 2010

MEDIA STUDIES: MEDIA TERMS

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A sheet containing key media terms for you to add your own definitions and examples.

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MEDIA STUDIES: HORROR POSTERS

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MEDIA STUDIES: NARRATIVE - INCEPTION

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Image via Wikipedia


Love it,hate it or indifferent?  Christopher Nolan's latest film uses an interesting narrative structure which is extremely sophisticated for a blockbuster.  Hardly surprising given that Nolan gave us "Memento" and enjoys the use of flashback especially in "The Prestige" and his two Batman outings. 




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MEDIA STUDIES: THE HERO'S JOURNEY

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The Griffin family. From left to right: Brian,...Image via Wikipedia
A transcript of "That Novel You're Workin' On..." 





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MEDIA STUDIES: THE HERO'S JOURNEY

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Family GuyImage via Wikipedia
Who better to describe the hero's journey than Family Guy's Stewie Griffin?

 


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Sunday, 1 August 2010

MEDIA STUDIES: "LET ME IN" POSTER

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Impressive poster for "Let Me In".  Note the movie is from the stable of the world-famous "Hammer Films", a British horror institution of the mid-1950s to the 1970s.  



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A2 MEDIA STUDIES: "LET ME IN"

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A2 MEDIA STUDIES: "LET THE RIGHT ONE IN"

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Trailer for the forthcoming remake "Let Me In".






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A2 MEDIA STUDIES "LET THE RIGHT ONE IN"

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The trailer.


A2 MEDIA STUDIES: "LET THE RIGHT ONE IN"

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We will be studying this film.


This was a phenomenal hit when released in the mainstream cinema, although the film was made one year earlier and based on a novel.  I reviewed the film last year before being given the "Hollywood treatment" and it will be interesting to see whether "Let Me In" measures up to the edgy Swedish original.


You will be required to research this film prior to an in-depth analysis in class.  The following links will be of use including the IMDB but are not exhaustive.









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AS MEDIA STUDIES - CENSORSHIP

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184/365 Blackberry MessengerImage by CR Artist via Flickr
 

Following on from the dispute between the Chinese Government and Google, comes a further issue of freedom of speech involving the United Arab Emirate and the makers of the Blackberry phone.


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