MEDIA STUDIES: ADVERTISING - SPOTS -v- STRIPES

Image by Getty Images via @daylifeCadbury's latest advertising campaign is far more sophisticated and involves engaging with social media.  The meaning of the advert is incomplete without accessing Cadbury's Spots v Stripes site which promotes socialising through playing a host of games.  

An interesting discussion at:

http://www.freshnetworks.com/blog/2010/08/social-media-case-study-cadbury-spots-v-stripes-campaign/http://www.freshnetworks.com/blog/2010/08/social-media-case-study-cadbury-spots-v-stripes-campaign/

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