Do annoying
adverts build or destroy the brand? If we remember the advert by its capacity to annoy and I can't shake that "
Go Compare" tune from my head however hard I try, then isn't it job done for the
advertising agency? Or does it mean that I will harbour such a resentment of this company and all the others than annoy, that I will try my hardest not to buy the product?
This issue is discussed at Epiphany Solutions:
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